PR & KOMMUNIKATION

Kathrin Willhöft

https://kathrin-willhoeft.de/ 

Meet Kathrin, the visionary behind the agency, celebrated for her role as a maestro of PR for the most enchanting hotels. Aptly introduced as someone with "the best job ever," she wholeheartedly concurs with that sentiment.

Beyond her roles as a spouse and mother of two, Kathrin's love for extraordinary travel and hotels exuding ineffable charm is unrivaled. Her inspiring journey has led her from Hamburg to New York and her current abode by Lake Starnberg, all while founding and nurturing her agency since 2012.

With an academic foundation in sociology and communication studies from Augsburg and Italy, Kathrin honed her PR skills at various agencies. Yet, it's her decade-long partnerships with hoteliers, journalists, and creatives worldwide, as PR manager for Design Hotels, Casa Cook, and a constellation of unique hotels, that have truly shaped her. This hands-on experience has endowed her with exceptional hotel expertise and an expansive global media network.

Kathrin's strengths lie in executing media campaigns for new hotels and brand repositioning. She crafts strategic PR campaigns, tailored to specific target audiences. Her extensive network includes influential German journalists and international media connections across lifestyle, design, and travel.

The agency's offerings encompass a range of services: press releases, press kits, text support, adaptations, and translations. Kathrin orchestrates features, interviews, and exclusives, adeptly handling communications, PR mailings, and original pitches. Editorial visits, group press trips, and individual media engagements are her specialties, along with seamless collaborations with media and bloggers. Her work culminates in a meticulously curated collection of clippings, a testament to her tangible accomplishments.